Press wholesaler for publishers
Print media: a cultural asset and reading pleasure
Retail distribution channels for publishers.
We open up the distribution market in Switzerland and Liechtenstein to you
Vertical distribution system
Full-service provider along the entire supply chain
Switzerland has a vertical distribution system for the retail sale of newspapers and magazines featuring publishers, wholesalers and retailers. The publishers, as principals, retain sovereignty over the product and its pricing along the entire value chain, but they also bear the sales risk.
Service portfolio
Our distribution services
The Swiss press market can be divided into three sub-markets (the German and French-speaking areas and Ticino), which are served by 7Days as an efficient, high-performing press wholesaler via two distribution centres. As a press wholesaler, 7Days carries out the following functions:
Publisher support
With an expert, experienced team, we support you as a publisher in the marketing and optimum positioning of your title or portfolio of titles. Our joint goal is to market the title in order to maximize sales. We will be happy to advise you on national and regional market conditions, market potential, integration into the overall 7Days range and its reach, as well as giving our print-run recommendation.
Regulation
One of the 7Days core competencies is the daily regulation of the required quantities of copies per sales outlet to ensure that the volatile market demand is met. Innovative, proven algorithms are used for control and regulation, taking regional and seasonal characteristics into account.
Logistics and distribution
With our highly efficient and dynamic “hub-and-spoke delivery structure” we make sure your products are delivered on time on the first day of sale. We are on the road for you early in the morning to ensure timely delivery of your products and to meet the need as determined by the demand.
Analyses & evaluations
We offer comprehensive reporting with standardized evaluations and dedicated analyses to monitor the achievement of our jointly defined sales goals, and to measure the performance of your title or the entire title portfolio. We engage in a personal dialogue with you to discuss key figures, and to agree and carry out appropriate measures.
Promotions
In coordination with all trade levels we offer various sales-promotion activities to increase sales and maximize market exploitation, including performance measurement. For example, press trays and focus windows on the print-media shelf and the till display at the check-out raise awareness of the desired title and make marketing more targeted. Our activities aim to strengthen the quality of products and embed them positively in the customer’s consciousness.
Category management
7Days goes beyond the classic understanding of category management, pursuing an institutional approach to align category management to the market, the retail trade and the consumers it reaches in a goal-oriented, planned and consistent way. All company divisions and functions are involved and a holistic understanding is created.
Our service – your success factor
Your added value at a glance
Full-service provider
We offer you a comprehensive catalogue of services with a high level of service.
Access to the Swiss market
We bring your products and the Swiss readership together.
An expert, experienced partner
We build on many years of expertise in an owner-managed company with a focus on the future.
Innovative and future-oriented
Our high-level IT expertise enables us to develop innovative, digital solutions.
The essentials of press distribution
The essentials uphold a single principle: the neutrality of press distribution must be guaranteed in Switzerland.
FAQ
Questions frequently asked by publishing partners
To help you find the right answer to your question as quickly as possible, we have compiled the following most frequently asked questions with their answers.
7Days operates throughout Switzerland and Liechtenstein as a sole press wholesaler, delivering products on a daily basis. In order to do justice to market-specific characteristics, the distribution areas where French, German and Italian are spoken are considered separately – and the services delivered there are partly decentralized.
7Days supplies all kinds of sales outlets in over-the-counter trade, such as kiosks, grocery shops, petrol stations and specialist markets, provided that the sales outlets fulfil the contractual framework conditions for the supply of press products.
In order for a title to be distributed in the 7Days distribution area, …
- … the legal and country-specific conditions must be taken into account, especially in the case of products with pornographic content or product inserts
- … the items must have a press-specific EAN with ADDON
- … a selling price in CHF must be printed on the front or back.
You should provide us with an inspection copy, together with the following details:
- Description of the product idea and the editorial concept
- Information on positioning in the competitive environment and relevant target groups
- Selling price and publication frequency
If the sales assessment is positive once the market potential has been evaluated and analysed, then a contractual agreement on cooperation will be reached.
