Product delivery as a central component of the customer experience: fresh and on time at the customer’s door.
Recent years have seen a significant increase in food home deliveries. With the Covid-19 pandemic especially, home delivery has become more frequently and widely utilized. Essential factors in the logistics value chain include speed, professionalism and compliance with hygiene standards.
7Days offers a customized solution for food home delivery. The efficient 7Days logistics network provides nationwide coverage, delivering fresh, cooled products conveniently to the customer’s door. Our qualified, professional staff in the delivery and customer service departments are always available to answer customers’ questions.
Together we give customers an outstanding delivery experience, with reliably high levels of service quality. Migros Online benefits from the short lead times in the logistics network, and from daily delivery slots from Monday to Saturday.
«Migros Online is not just an online supermarket. We create a unique shopping experience for our customers. 7Days keeps this premise along the entire logistics value chain, bringing our customers a professional service.»
Migros Online: a pioneering spirit and more than 25 years’ experience
Migros Online was founded in 1997 by private entrepreneurs as the small trading company LeShop.ch. It was the first online supermarket in Switzerland to start operations, and one of the first in the world. Following many years’ continuous growth, the online shop’s product range now includes around two thirds of the entire Migros range – as well as branded products in the dry goods, fresh food, frozen food, alcohol and non-food product groups.
With Migros Online, customers can shop from anywhere and choose exactly the delivery option that suits them best. It’s all very direct and uncomplicated.
Migros Online delivers to customers throughout Switzerland and Liechtenstein, operating from two distribution centres and three secondary sites. Customers can opt for delivery during the day, in the evening or on Saturday morning.
Business case: professional deliveries of fresh produce to the customer’s door make for high levels of satisfaction
Every day, groceries are ordered online, packaged and delivered all over Switzerland. Covid-19 has enormously accelerated the structural shift from over-the-counter to online retailing. Although online activity in the food sector has remained relatively low in recent years compared to the non-food sector, it also experienced a huge increase during the pandemic. In 2021, for example, Migros Online posted year-on-year growth of 24.5 percent1 in net sales. Online food and drink sales in Switzerland in 2021 totalled some 1.47 billion francs2. According to the Digital Market Outlook, sales in this segment will continue to rise – reaching 3.34 billion francs by 20252.
Migros Online used to have a logistics partner that handled deliveries to end customers throughout Switzerland, but as part of its implementation of a multi-carrier strategy it conducted a pilot project that gave 7Days the opportunity to demonstrate its skills, experience and high service quality.
The delivery to the end customer of food ordered online is an essential part of the customer experience, establishing the link between the online and physical environments. In addition to product quality, the essential criteria for the high quality of the service provided by 7Days include reliability, care, punctuality, adherence to the delivery time slot selected by the customer – and also the personal appearance of delivery staff.
When ordering, the customer selects the desired date and the time slot for the delivery. Migros Online packs orders at the end-customer level in cooling bags and reusable containers, which are then delivered to the applicable 7Days hub – either by Migros Online or by a transport company acting on its behalf. 7Days handles transshipment and the distribution of the transport containers to the relevant routes. Drivers then deliver the goods in suitable transport containers, handing them over personally at customers’ front doors. Empty containers such as boxes, isobags and cooling systems are immediately taken away again.
Reusable containers are then consolidated and returned to the sender, while packaging material and recycling items are disposed of professionally.
The entire transport process throughout the logistics value chain is available to Migros Online in the form of near-time data, enabling it to proactively notify customers of any disruption or delay.
