Tally Wejil is an international fashion retailer with Swiss roots. In 1984, Ravital (“Tally”) Tally Elfassi-Weijl and her business partner Beat Grüring founded a fashion label for women with the conviction that everyone should have access to the latest trends, regardless of how advantaged someone is. They distributed their garments to Swiss fashion houses and boutiques in their little Fiat. The fact that they delivered the collections within just two to four weeks was revolutionary and “just in time” was already the key to their success back then. In 1987, the two opened their first own Tally Weijl store in Fribourg (CH) to be closer to their customers — the start of a small fashion empire. This was followed by numerous other stores together with the first franchise partners in Switzerland and expansion into Germany in 1997. Three years later, the first store was opened in Poland and by 2000, Tally Weijl already had over 50 stores throughout Europe. Over the next few years, Tally Weijl developed into one of the leading international fashion retailers, opening more than 100 stores a year.
Customized logistics solutions for the retail fashion store
When it comes to supplying the retail trade, the comprehensive and, above all, timely supply of stores is our top priority. This requires intelligent tour concepts, customer-specific warehouse solutions and value-added services for an individualized customer solution. 7Days Switzerland has many years of retail expertise, intelligent software solutions, a national and comprehensive network, competence in forward and reverse logistics and Shop2Shop delivery as well as technically competent and professional customer service staff. In addition, 7Days offers its customers professional storage, cross-docking and order picking, supported by modern technologies and processes, to optimize the flow of materials and information from the supplier to the end customer.
“Together with 7Days, we are making our fashion products available to everyone. Promptly. Fast. Trendy. As a fashion retailer, we offer sustainable products at affordable prices. 7Days supports our value proposition along the logistics value chain.”
Tally Weijl Switzerland
Business case: On the catwalk today and available in the fashion store tomorrow — seamless delivery for delighted customers
In the exciting world of fashion retail, customer advice plays a central role in making the shopping experience a personal and satisfying customer journey for shoppers. At a time when fashion trends are changing rapidly and the choice is almost endless, the expertise of trained sales staff is essential to help customers find their individual style. Customer advice in fashion retail goes far beyond simply selling clothes. It is an art based on empathy, fashion sense and communication skills. A good customer advisor is not only familiar with the latest trends, but is also able to recognize and respond to customers’ needs and preferences. To summarize, customer advice in fashion retail is much more than a service — it is an art form that enriches the shopping experience and strengthens customer confidence.
In fashion retail, logistics plays a crucial role in ensuring that fashion products are delivered on time, in perfect condition and in accordance with customer requirements. Efficient logistics is the backbone of a successful retail business, as it not only increases customer satisfaction, but also strengthens the competitiveness and reputation of the brand. Today’s customer expectations in fashion retail are high. Customers expect not only a wide selection of products, but also fast delivery times and transparent shipping options. This is where logistics comes into play, making it possible to overcome the challenges of procurement, storage and distribution. The last mile of delivery is crucial to perfecting the customer experience. Fast delivery times, shipment tracking and flexible delivery options are now standard customer requirements.
Tally Weijl sought a partnership with a national service provider to handle logistics activities throughout Switzerland. The joint development of the scope of services focused on the topics of efficient Shop2Shop deliveries, Saturday deliveries and deliveries to sales outlets at night. With the Switzerland-wide parcel service 7Days Next Day Delivery and 7Days Overnight Express 7Days was able to convince Tally Weijl with its performance, taking over the entire transport process along the value chain and ensuring the availability of goods in the Tally Weijl stores both during regular opening hours and at night using innovative access solutions.
Our efficient logistics network and agile organization make it possible to create individual solutions for pick-up, goods handling and cross-docking for regional or national parcel delivery.
Our many years of experience, broad network, in-depth market knowledge and stable infrastructure create a clear competitive advantage for Tally Weijl.
Our solution enables retailers to meet customer needs even faster and more efficiently.
The integration of sustainability into logistics services is also an emerging trend in fashion retail.
Choosing environmentally friendly packaging, optimizing route planning to reduce emissions and working with delivery partners who have similar sustainability goals are ways in which logistics service providers can contribute to environmental responsibility.
In summary, logistics in fashion retail is much more than just transportation and delivery.
It is a strategic function that is closely linked to sourcing, warehousing, customer satisfaction and brand reputation.
Through seamless and efficient logistics, fashion retailers can not only meet their customers’ expectations, but also strengthen their position in a highly competitive market.
