The Migros specialty store for optics and hearing acoustics is considered the fastest growing optician in Switzerland.
Misenso is the new specialty store for optics and hearing acoustics directly in Migros stores.
Misenso carries in its assortment both branded glasses and contact lenses, private brands and the latest hearing aids.
Misenso was founded in 2020 and has opened 20 locations across Switzerland within 2.5 years.
In the spirit of Migros’ founder and Migros’ health strategy, good vision and hearing are to be made accessible to the general population in Switzerland.
The first branch was opened in Baden.
In the meantime, the start-up has developed into an SME and employs around 200 people.
The Misenso stores are each located directly in the Migros branch near the beauty and drugstore assortment and can be used during the usual opening hours.
In addition to the sale of glasses, lenses and hearing aids, Misenso offers other value-added services such as a service package for hearing aids, insurance solutions for glasses, hearing and vision tests, etc.
Tailor-made logistics solutions for the retail trade
In supplying the retail trade, the top priority is to ensure comprehensive and, above all, timely supply to the stores. This requires intelligent tour concepts, customer-specific warehouse solutions and value-added services for an individual design of the customer solution. 7Days Switzerland has many years of retail expertise, intelligent software solutions, a national and nationwide network, competence in forward and reverse logistics as well as in Shop2Shop delivery, and technically competent and professional customer service staff. In addition, 7Days offers its customers expert warehousing, cross-docking and order picking, supported by modern technologies and processes, to optimize the flow of materials and information from the supplier to the end customer.
«Together with 7Days, we are making eyeglasses and hearing aids available to all. Timely. Individually. Competent. As a specialty store, we offer professional care and quality products at affordable prices. 7Days carries our value proposition along the logistics value chain.» Misenso AG
Business case: Efficient nationwide package solutions from a single source for optical stores
As part of the expansion strategy of the Misenso retail format, the logistical supply of sales outlets became increasingly important. The availability of goods is one of the decisive reasons for high customer satisfaction. At the beginning of the launch of the Misenso format, the stores themselves ordered the required frames and merchandise directly from the relevant suppliers. With the growth in volume as well as the expansion of the product range, this led to a high level of resource commitment on the part of employees as well as to challenges in inventory management. 7Days handles warehousing, inventory management, quality inspection as specified by the customer, and picking at the store level. The processes with the additional services were defined and set up together with Misenso. In this context, 7Days played its role both in the conceptual elaboration in the sense of a consulting mandate and in its execution. We offer stringent order picking with short throughput times and high process quality for the optimal and error-free assembly of products as well as on-time order processing. The focus is on high customer satisfaction combined with efficient processes. With its nationwide parcel service 7Days Next Day Delivery, 7Days Misenso was also able to convince with its transport service to ensure the availability of goods in Misenso stores during regular opening hours.
Our efficient logistics network and agile organization make it possible to create individual solutions for pick-up, goods handling and cross-docking for a regional or national parcel delivery. Particularly in the case of high-value and fragile transport goods, personal handover and confirmation of receipt is essential to reduce the risk of handover and liability. Our many years of experience, broad network, in-depth market knowledge and stable infrastructure create a clear competitive advantage for Misenso. The stores order their required products centrally from 7Days, which are delivered to you the following day. Our solution enables retailers to meet customer needs even faster and more efficiently. In addition to forward logistics, 7Days also handles reverse logistics. The combination of forward and reverse logistics makes it possible to have a single service partner for the entire flow of goods. 7Days handles the logistical process efficiently, quickly and reliably. The overall solution developed together with Misenso along the value chain creates sustainable added value, for the sales format and its stores as well as for the consumer.
